Chapter 6

Discussion Question4 . What are the special techniques that enterprises can use in their brand-building process on the WebThe brand tools are : Personalization , co-creation of content purchase-process streamlining , customization , propulsive pricing , and brand communityEnd of Chapter Quiz1 . Media developments that appeal to consumers desire to control their media go steady include _____a . on-screen television program listingsb . blogs and other co-creation of booking contentc . belief that the cyberspace is the best source of news2 . The changes in consumer media habits do non seem to be affecting B2B marketsa . trueb . false3 . The concept that describes the strength of a brand is _____a . recall of advertising detailsb . brand personalityc . brand equity4 . Internet advertising offers a way to reach consumers who are not _____a . current users of the brandb . heavy viewers of TVc . willing to accept cookies5 . Tools for online stigmatization do not include _____a .

price stabilizationb . personalizationc . self-service6 . Which of the following is a true statement about node acquisition on the Interneta . Internet advertising works well alone to constrain new customersb . It is more expensive to reach qualified customers on the Internet than in any other mediumc . Internet customer acquisition activities should be tightly integrated with offline activities7 . _____ is the advertising system that uses sound , motion , and interactivity to engage v isitorsa . Flashb . Rich mediac . Pop-ups8 .! Ad dowry is necessary for most sites because...If you want to get a broad essay, order it on our website: BestEssayCheap.com

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