L'oral's sales structure.

I.INTRODUCTION In 1907 Eugene Shueller a young French chemist developed an in advance(p) copper-color formula. He called this new perfectly safe tomentum atmosphere. With that the history of LOreal began. Eugene Shueller hypothecate and manufactured his own products which he and then change to Parisian copperdressers. Before long, Eugene Schueller was exporting his hair-coloring products to different countries. As early as 1912, LOreal products could be found in Holland, Austria and Italy. A few years later and up to right off LOreal company is present world long through its subsidiaries and agents. LOreal group at once markets over 500 brands and more than 2000 products in all sectors of the beauty business. They be found in all distribution channel from hair salons and perfumeries to hyper supermarkets, health/beauty outlets and direct mail. II.ANALYSIS OF THE MARKET A.SEGMENTS 1.Professional beauty shop Professional Salon is comprised of six explicit divisions - Red ken, LOreal Professionnel, Kérastase, Mizani, LOréal Classic Salon Products and ground substance Essentials - from each one with its own unique personality and customer base. Developed with the violence and expertise of salon professionals, each division provides its customers with exactly what they need...innovative products develop with the most advanced industry technologies in the world.

Founded on the speciality and quality of its salon products, LOreal Professional Salon brands are sold only through hair salons and specialty retailers in the united States and worldwide. dedicated to the develop ment of professional hairdressers through in! novative partnerships and educational educate programs, the divisions continue to break cultural and beauty boundaries, and adept the path in the world of hair colour and hair care 2.Consumer Products LOreals Consumer Products discrepancy is dedicated to bringing a wide variety of hair care, hair colour, skincare, colour cosmetics and fragrances to families everywhere -- at prices they can afford. The Divisions tether properties, LOreal Paris and... If you want to get a full essay, graze it on our website: BestEssayCheap.com

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