Cyworld Case Analysis

Cyworld Case Analysis Market Segmentation Cyworlds mart terminate be parted many different ways utilize sundry(a) factors to create the segments. Cyworld buns demographically segment its market using statistics much(prenominal) as mature, sex, and expanse. This can be done by disruption down Cyworlds drug users base on male/female, catamenia country of residence, and then make headway mathematical group the users into age categories of 13-18 historic period old, 19-29 courses old, 30-39 years old, etc. Cyworld can gain information on its market by further segmenting its users based on circumstantial aspects of the website, such as legal action aim, purchases, and the amount of connections. For activity level segmentation, Cyworld would categorize users based on the amount of sentences he/she signs into the website per week, or the amount of time he/she spends on the website, and grouping them into high activity, medium activity, or pocket-sized activit y. Segmenting Cyworlds market by purchases would consist of the same act upon of grouping users into a high, medium, or low category based on the amount of property each user has washed-out in the last tetrad months buying practical(prenominal) items. Segmenting Cyworlds market by the amount of connections groups users into high, medium, and low category based on the amount of relationships (friends/ties) each user has.

Cutoff criteria for segmenting users based on connections, as well as purchases, should be set so that approximately 1/3 of users fall into each category. tail end Segment The main segment th at Cyworld should target are 20-29 year olds! that confound medium to high amount of connections, as this segment is the almost likely to purchase virtual items and possibly sire a site-wide trend for a particular purchase. Purchasing virtual items accounts for about 70% of Cyworlds revenue, and although the sale of virtual items is on the decline, this name arising of income must... If you want to get a full essay, order it on our website: BestEssayCheap.com

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