Sunday, January 26, 2014

Primary research.

I was asked to produce a selling strategy for a reinvigorated or existing product. I deal indomit competent to do a new product. In the production of this product, I curb been asked to investigate the following; - How the strategy is based on the principles of marketing - intent sources of primary and secondary marketing education - Analyse the impact of the extraneous environment on your marketing decisions - Analyse the marketing scene and decide on an sequester strategy - Develop a coherent mix of strategies to action consumer needs I befuddle decided to do a new product, my product is going to be a proper sandwich it is an adaptation from the normal sandwiches already avail assignment on the market. As the Muslim race in the UK is ontogeny I felt halal sandwiches would be a wide intellect as this option is currently not addressable to children at schools who wish to eat meat sandwiches that are halal. The manufacturing business of my product is going to be Sai nsburys, as Sainsburys is a hearty cognise company that has a good reputation for exalted flavor products and also this will mean I have to a greater extent money to put towards my product. ancient RESEARCH As part of my Primary data I knowing a questionnaire which consisted of 12 questions (see figure 0 on separate sheet) the questions were designed to give me an insight on how consumers would give care the product to be made if it was introduced. From my research I was able to find the following; As the product was to be designed for the Muslim population, a large Muslim segment of the population had to be selected. (As shown in figure 3) Figure 4 shows us that 50% of the consumers have school dinners, which shows us that there is a market... If you want to attain a full essay, order it on our website: BestEssayCheap.com

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