Team paper on Kudlers assignment

Product Offering University of Phoenix FIN/571 Corporate pay Monday May 2, 2011 Kudler Fine Foods is a sm both friendship that was started in 1993 by Kathy Kudler. The first store, located in LaJolla, atomic number 20 was doing so well after beneficial nine months that a second store was opened in 2000 in Del Mar. The ternion store opened just 3 years afterward in Encinitas. Kudler currently provides foodie meats and seafood, cheeses, breads, produce, and wines to its clientele. of late Kathy has decided she wants to explode her food mart by moving into Canada and adding give services and gourmet java and tea to her intersection point mix. To do this she has asked her merchandising team to develop a plan to frame the clean line of productions. Following is a brief abstract of the market needs and a justification for choosing this particular product line. securities industry Needs Kudler Fine Foods decided to add cateri ng services, tea, and umber to their product mix. To accomplish this saucily venture Kathy Kudler decided to dilate into Canada. harmonize to Agriculture and Agri-Food Canada (October 2010), among 14 billion cups of hot drunkenness ar consumed in Canada each year, and it is number-one in its industry in Canada.

Kathy Kudlers goals requires analyzing market research methods, focus groups, and building node loyalty. To chance on trends, the wants and needs of the consumers. Other marketing techniques include promotion, discipline mail, telemarketing, trade shows, price, place, product along with many other techniques to strive pote ntial new-sprung(prenominal) customers. Dev! eloping the catering services, tea and coffee into the market mix along with expanding into Canada makes it viable that Kathy Kudler consider all aspects of these new ventures to have a successful start to a new endeavor. Product fling/product definition Kudler Fine Foods already offers some(prenominal) high end products. They... If you want to get a easy essay, order it on our website: BestEssayCheap.com

If you want to get a full essay, visit our page: cheap essay